Customer master data
Immutable internal identity with external mapping keys
| Internal CustomerId | cus_rav440 Primary key — never changes |
| Account number | RAV440 Links to ticketing and SQL |
| Display name | Ravenscroft Academy Holdings |
| Primary domain | ravenscroftacademy.co.uk Microsoft tenant mapping aid |
| Tenant ID | rav440-5073-4f2a-9c31-460435 |
| SQL external key | RAV440 |
| Account manager | Ellie Marsh |
| Status | Active |
| Created | 02 Oct 2022 |
Connection and collection
Authentication mode is independent of the data model
| Auth method | Interactive delegated fallback |
| Relationship state | active Expiry 04 Dec 2026 |
| Last successful sync | 23 Aug 2026 19:00 UTC 2 days ago |
| Last attempt | 24 Aug 2026 23:00 UTC Result: success |
| M365 data quality | Healthy |
| SQL data quality | Source unavailable No SQL mapping for this account |
| Schedule | Weekly — users, licences, usage reports Configurable per dataset and customer |
Connection changes require the administrator role.
Branding
Saved once and reused automatically for future dashboards and packs
Editable
Customer logo
PNG, JPG, WEBP or SVG up to 4 MB. Transparent backgrounds work best.
Meeting pack preview
Ravenscroft Academy Holdings
Saved branding is applied to this customer's dashboard, exports and every future meeting pack.
Customer colours change accents only. Warning, failure and success colours, typography and layout stay fixed so every customer dashboard and pack reads the same way.
Customer contacts
Who to speak to. Used for meeting invitations and pipeline follow-up.
| Name | Role | Phone | Notes | |
|---|---|---|---|---|
| Isla HalsteadPrimary | Managing Director | [email protected] | 01499 815052 | Decision maker for spend |
| Alfie Sowande | Practice Manager | [email protected] | 01377 781475 | Approves user changes |
Prototype controls
Demo-only switches for showing how the phases differ
RAV440 has no SQL mapping in this demo, so those sections stay in the Phase 1 state regardless.